20 Lessons in 20 Years — A Career in Common Sense

By Dan Beaulieu, for the 1000th edition of “It’s Only Common Sense” The Long Game of Weekly Truth-Telling One thousand columns. 20 years. The first edition of It’s Only Common Sense was published on September 5, 2005- Twenty years ago the first 10 columns were monthly. But then on July 31st, 2006, the column went […]

The Power of Consistency

Why Showing Up Every Day is Half the Battle Woody Allen said it best when he said that half of being successful in life is just showing up. It’s being there every day in that tortoise-beats-the-hare kind of way. Consistency is the secret sauce that sets successful companies apart from those that struggle. It’s not […]

Pay Your Bills!

When Will Big Companies Start Paying Their Bills on Time? Okay it’s about time that someone talks about this!  Let’s address a truth that PCB and PCBA providers across America know all too well: there’s an alarming and frankly disturbing trend with our customers—especially the larger ones—not paying their bills on time. For the industry’s […]

More Great Business Ideas From Breaking Bad

Cruising around YouTube the other day I came across a ten- year reunion of the cast of Breaking Bad. What a great show! So I went and found it on one of the streaming channels and started rewatching it. Then it struck me that years ago I had done a column about business ideas from […]

Why Do Customers Buy?

How much time do you spend thinking about this? I mean really studying customers and trying to figure out why they buy in general and why they buy from you? What makes a customer choose one product or supplier over another? What drives that decision? I have found that we often spend so much time […]

Why? Why? Why Are You In Business?

What is your mandate? People can tell you what their company does, they can do that all night long. They can also tell how they do it and yes, they can tell you who they do it for. But they can seldom tell you why? Why do they do it?  What is the purpose of […]

Get Ready For Price Increases

Okay you know they are coming. In fact, in many cases, they have already hit. Our PCB and PCBA companies are going to have to raise their prices this year. No, it is not a matter of greed. No, they are not trying to gouge you. No,  they are not trying to take advantage of […]