One Ad is not Marketing Marketing is important. If you want people to know who you are and what you do you have to market your company. Think about it, if people don’t know your name, if they don’t know what you do, if they don’t know how to reach you, how are you going […]
Seven Steps To Marketing Your Rep Company
Who are you and what are you doing here? If you want to stand out as a rep company, you have to get your name out there. And that means getting involved in some good old marketing and branding. The good news, is that there are practically no rep companies paying any attention to marketing […]
Book Recommendation – EVERGREEN: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
A book recommendation from Dan Beaulieu: EVERGREEN: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving By Noah Fleming Copyright 2015Amacom Price $26.00 Pages: 272 with Index Customer retention for the 21st century Maybe I like this book because I agree so wholeheartedly with the author. In fact one of the selling points of […]
Book Recommendation – Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
A book recommendation from Dan Beaulieu: Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary By Steve Curtin Copyright 2013Amacom Price $17.95 Pages: 196 with Index A Great read for Customer Care Okay so I’m a sucker for books about customer service. I look for and read them every […]
Book Recommendation – Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can teach us about Navigating the New Normal?
A book recommendation from Dan Beaulieu: Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can teach us about Navigating the New Normal? Geoffrey Colon Copyright December 2016 Amacom Price $24.95 Pages: 234 with Index This is one Gem of a book There is no doubt that this is one of the most […]
Disruptive Marketing: A New World Order
If you care about the future of your company do not skip this column! I just finished a great new book by Geoffrey Colon called Disruptive Marketing and I have to tell you reading this book will turn your world upside down. If you know anything about marketing or like me are a truly passionate […]
How good is your company’s appearance?
How good do you think your company is? How do you think you’re doing? What do you do well? What do you need to work on? What do you people think when they walk into your lobby? These are questions you should be asking yourself at all times. You should be constantly thinking about your […]
Book Recommendation – Pinterest Power: Market your Business, Sell your Products, and Build Your Brand on the World’s Hottest Social Network
A book recommendation from Dan Beaulieu Pinterest Power: Market your Business, Sell your Products, and Build Your Brand on the World’s Hottest Social Network By Jason Miles and Karen Lacey Copyright 2013/McGraw Hill Price $20.00 230 Pages with Index Interested in Pinterest? This is the right book Let’s be honest Pinterest is hot right now. […]
Stop Limiting Yourself
Figure out what your customers want and give it to them. To succeed in business today especially a custom business where you’re making products based on not your designs but the customers’ designs you have to be flexible. You have to listen to what your customers want today and what they are going to need […]